CPC Ads

Send visitors to a destination page and pay per verified visit.

CPC here means cost per verified visit, not cost per click. A visit only counts as delivered if the visitor reaches your page and stays for the configured duration. The network treats a click-and-immediate-bounce as a failed visit and does not charge you for it.

Creating a campaign

  1. Open Advertiser → CPC Campaigns in the publisher area.
  2. Add your title, an optional description, and an image.
  3. Set the website URL you are sending traffic to, and the target URL the visit is measured against.
  4. Choose a visit duration from your operator's price table.
  5. Enter the total visits you want and an optional daily limit.
  6. Select your target countries.
  7. Submit. The total is calculated, debited from your balance, and the campaign is queued for review.
Field Required Notes
Title Yes Up to 255 characters.
Description Optional Up to 500 characters.
Image Optional JPEG, PNG, JPG or GIF, up to 2 MB.
Website URL Yes Full URL including https://.
Target URL Yes The page the visit is measured on. This is the URL a visitor must reach and dwell on for the visit to be delivered.
Duration Yes Whole seconds. Chosen from the durations your operator has priced; the rate increases with duration.
Total visits Yes Minimum 500. This is your budget expressed as volume — there is no separate budget field.
Daily limit Optional Caps visits per day, slowing delivery over the campaign's lifetime.
Target countries Optional Two-letter codes. The only targeting that affects delivery. Leave empty to run everywhere.
Target devices, OS, browsers Ignored Collected and saved, but not applied when deciding who sees your campaign.
Minimum 500 visits. Small campaigns are rejected by validation. If you want to test, budget for at least 500 visits or use the minimum your operator allows on your installation.

Delivery and completion

  • The campaign serves traffic only while it is approved.
  • Each delivered visit reduces the remaining count.
  • When the remaining count reaches zero the campaign completes automatically and stops serving. You cannot extend it — create a new campaign for more traffic.
  • A visit is only delivered if the visitor dwells on the target URL for the duration, allowing a small tolerance either side.

Your budget was already taken at creation, so a campaign that completes early in wall-clock terms has simply worked faster than expected.

Statistics

Each campaign has its own statistics page showing delivered visits against target, plus click and conversion figures. You can filter it by date range. Traffic judged fraudulent is discarded and never counted as delivered, so the delivered figure is the billed figure.

Troubleshooting

Symptom Cause and fix
Validation rejects my visit count Below the minimum of 500. Raise it, or ask your operator whether the floor has been lowered.
My campaign delivers nothing It is not approved, it is already complete, or your country list has no matching traffic. Country is the only targeting applied.
Editing the campaign errors Known bug on this build. Create a new campaign instead.
My device targeting is ignored Expected. Only country targeting is applied.
Delivered visits are below target Fraud filtering removed some, or traffic in your target countries is thinner than the daily limit assumes.
Campaign completed and I want more traffic Create a new campaign. Completed campaigns cannot be reopened or topped up.

Related documentation

  • Deposit — adding funds to pay for campaigns.
  • CPV Ads — the video equivalent.