Banner Ads

Show an image or a text banner inside the offerwall, buying a prepaid block of impressions or clicks.

Pricing model

You choose one of two models when you create the campaign. Both are prepaid.

Model You buy Your total is Typical range
CPM — per thousand impressions A number of impressions. impressions ÷ 1000 × unit price 100 to 100,000
CPC — per click A number of clicks. clicks × unit price 10 to 5,000

Unit prices are set by your operator and shown when you create the campaign. The total is deducted from your balance immediately.

Creating a campaign

  1. Open Advertiser → Banner Ads in the publisher area.
  2. Choose the pricing model and how many impressions or clicks you want.
  3. Set your destination URL.
  4. Choose image or text and supply the creative.
  5. Select your target countries and submit.
Field Required Notes
Pricing model Yes cpm or cpc.
Purchased amount Yes Impressions for CPM (100–100,000) or clicks for CPC (10–5,000). This is your budget — there is no spend-until-exhausted setting.
Destination URL Yes Where a click goes.
Type Yes image or text.
Image If image Required only for image banners.
Text content If text Required only for text banners.
Title Optional Shown with the creative.
Display domain Optional Text shown beside the creative to identify the advertiser.
Target countries Optional The only targeting that affects delivery.
Target devices, OS, browsers Ignored The form collects these and the matching logic exists, but they are never saved on this build — they cannot affect delivery.
Daily budget Not saved Shown on the form but neither validated nor stored. Do not rely on it.

Sizing

There are no fixed banner slots or inventory sizes. Your creative is rendered responsively by the publisher's wall, inside a single sponsored-ad area, and adapts to the space available.

Common dimensions such as 728×90 and 300×250 are recommendations for readability, not enforced formats. Supply a creative that looks sensible at both a wide and a narrow width.

Delivery and completion

  • Traffic is served only while the campaign is approved and the purchased amount is undelivered.
  • For CPM the campaign counts impressions; for CPC it counts clicks.
  • When the purchased amount is reached the campaign completes automatically. It cannot be topped up — create a new campaign for more volume.
  • Unlike the other ad types, banner campaigns can be paused and resumed by you. Pausing stops delivery without completing the campaign.
  • Impressions from blocked IP ranges, and repeat views inside the anti-fraud window, are discarded.

Troubleshooting

Symptom Cause and fix
My banner shows on a device I excluded Device, OS and browser targeting is not saved on this build. Only your country list is applied.
My daily budget had no effect The field is neither validated nor stored. Use the campaign's pause control to manage pacing.
My purchased amount is rejected Outside the allowed range: 100–100,000 for CPM, 10–5,000 for CPC.
My creative is cut off or distorted The slot is responsive with no fixed size. Supply a creative that reads well at multiple widths, or ask your operator about the current slot dimensions.
Campaign completed and I want more Create a new campaign. Completed campaigns cannot be reopened or extended, though you can pause and resume one that is still running.
Impressions are delivered but very few clicks Normal for a CPM buy, which pays for delivery rather than clicks. Switch to CPC if clicks are what you need.
I cannot delete a campaign Banner campaigns cannot be deleted. Ask your operator if it needs removing.

Related documentation

  • Deposit — adding funds to pay for campaigns.
  • CPC Ads — destination-page traffic.